CARS sought to develop a series of videos, designed to reach youth who were seeking to self-identify essential skills required for them to enter the job market, including the automotive repair sector. But the youth market has high expectations when it comes to learning tools: you have to be able to attract and sustain audience attention using media that engages and entertains. Boring doesn’t cut it.
Pixelera’s creative team didn’t just look at how they could meet the project requirements. They asked: “how can we do even better?” Digging deeper, they looked carefully at the objectives and the target audience. And then they proposed a breakthrough idea. Rather than having a static series of videos, develop instead a web-based platform featuring a dozen animated stories where the choices a user makes in carrying out workplace-related tasks helps identify essential skills required in specific jobs. Next, the platform steered the user to the CARS website for more youth-related information.
From concept to script, and from storyboard to finished product, each of the twelve interactive stories was painstakingly created by Pixelera’s team of designers, developers and designers. The outcome was a highly original, engaging tool that helped reach a target market using tools that were relevant to them.
Fresh thinking and a can-do approach to problem solving: that’s what CARS gained by choosing Pixelera.